Despite a challenging global economy in fiscal 2009, Certified Angus Beef LLC, (CAB) achieved record sales for the third consecutive year. Product sales from Oct. 1, 2008 to Sept. 30, 2009 topped 663 million lbs., eclipsing the previous record set in fiscal 2008 of 634 million lbs., and the 2007 record of 584 million lbs.
Just as significantly, CAB says, monthly sales figures reached new heights – 62 million lbs. in August 2009, while May, June, July and September 2009 also finished among the top 10 months in the brand’s 31-year history.
Consumers still prefer quality products in challenging times, becoming even more aware of the ratio of price to value, says John Stika, CAB president.
Retail sales represented more than half of CAB sales, with CAB’s retail division registering its best year ever with 343.5 million lbs. sold. September was the division’s best sales month, surpassing 33 million lbs., and representing the fifth consecutive month that its many retail partners contributed to sales of more than 30 million pounds.
Al Kober, CAB director of retail, said much of the division’s growth – a 7% increase over the previous year – came from existing retail accounts rather than the addition of new partners.
